BLOG STARTUPS, VENTURE AND THE TECH BUSINESS

Posts Tagged ‘Advertising’

September 19 2011
by Scott Johnson

Direct Marketing 3.0 – The Social Era

One place where there is growth aplenty thesedays is good old direct marketing, which search reinvented last decade.  This decade, social media is reinventing it once again. Picture this: You’re playing a social game like Mafia Wars on Facebook and you want more “credits.”  So you type “Drink Dr. Pepper” into a box, and then buy a ...

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June 6 2011
by Todd Hixon

Tech = Media?

I attended TechCrunch Disrupt New York recently.  A few observations: Web/mobile advertising and “flash commerce” were sliced and diced on several panels. Google and Facebook execs advocated for their new products.  Most interesting comments:  from Mark Walrath/RightMedia founder: “The Meeker Gap (% time versus ad dollars spent on web media) exists because web advertisers have ...

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February 8 2011
by Scott Johnson

Groupon Super Bowl Ads – Brilliant?

There is a ton of buzz around the Groupon Super Bowl advertisements, and it is all “negative publicity.”  Let’s stipulate for now that the ads were insensitive.  Even further, let’s stipulate that they lost some subscribers as a result.  Short term, this is not good.  Long term?  I think all this attention is a big ...

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February 8 2011
by Scott Johnson

Is The UnGoogle Economy Viable?

Is there enough market to sustain a startup that competes directly with Google?  This is an increasingly frequent topic, as we find ourselves asking entrepreneurs and our CEOs “what if Google decided to do this?”   Back in the mid nineties, we used to ask this same question about Microsoft, as the graveyard of companies ...

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January 28 2011
by Scott Johnson

Mobile Clicks Are Garbage!

Most mobile advertisement banner clicks are accidental.  The Harris group published a study yesterday saying this.  Surprised?  I’m not!  Has anyone actually clicked a mobile banner on purpose?  Really?  I can’t imagine doing so – the experience is so bad.  I think Shakespeare might have been thinking of mobile banner ads when he quipped “It is ...

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January 18 2011
by Scott Johnson

Mobile Monetization 2.0

Mobile monetization 2.0 is going to happen in 2011.  Marketing budgets against mobile are showing up in the hundreds of millions, some new monetization schemes (CPL and CPD) are paying good eCPMs, 4G is coming, and this is all really great news for entrepreneurs and mobile app publishers as everyone everywhere taps into mobile apps. ...

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December 3 2010
by Scott Johnson

“Do Not Track” – Some Predictions to Guide Investment

Congress has proposed an opt-out capability for user tracking.  Much has been written about Do Not Track, and I won’t rehash all of that.  I will simply say I think it is a good idea, and in general expecting that any industry will effectively police itself is naive. What has not been widely discussed is: ...

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November 10 2010
by Scott Johnson

Appointment Viewing

Someone who’s opinion I highly respect posited to me that appointment viewing of video, except for live sports, was on its way to zero; that all pre-recorded TV would be consumed on demand.  I disagree, and I say why below, but this got me thinking about how we will consume different types of video content ...

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May 26 2010
by Scott Johnson

Brand Advertisers: Not Stupid At All

On the face of it, when you look at old vs new media ad spend, the big dollars go to the old media while the bulk of the time and attention goes to new media. “The advertisers must be crazy or stupid or both” is the quick, logical conclusion to this paradox. Not true!

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October 27 2009
by Thanasis Delistathis

Why is it hard to monetize ad-driven businesses? Answer: it’s not if you have the right people.

About a month ago, I was talking to Jeremy Liew of Lightspeed Ventures about the state of the advertising market.  Many of our portfolio companies have a free, ad-supported business model.  So the ability to get revenue is correlated to the ability to sell the advertising inventory at attractive rates. We both marveled at how ...

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