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Pontiflex Unveils Mobile App Advertising Platform AppLeads

Pontiflex AppLeadsTM Allows Developers to Monetize Apps in Minutes; Top Mobile App Developer Brisk Mobile Reports CPMs in Excess of $21

BROOKLYN, NY—(Marketwire – October 26, 2010) – Pontiflex Inc., a startup company that connects brand marketers with the right people to make advertising relevant, today announced the launch of its new mobile advertising platform, AppLeads. Designed to overcome the limitations and high price tag associated with existing mobile advertising solutions, the Pontiflex AppLeads platform provides an open and customizable API for simple installation and quick integration. Developers can monetize their apps in just minutes versus days or weeks experienced using other solutions, while leveraging Pontiflex’s inventory of ads from Fortune 500 brands and national non-profits.

According to research firm Borrell Associates, the mobile app advertising market is expected to rocket to more than $8 billion by 2015. Similarly, digital intelligence firm eMarketer projects mobile ad spending in the U.S. will increase nearly 80 percent this year to $743 million and surpass $1 billion by 2011. To date, however, the mobile app advertising market has been fraught with challenges. Most mobile advertising requires people to click away from the app to a clunky mobile web browser, making for a disruptive user experience. In addition, the cost per impression (CPM) pricing model doesn’t work when applied to a mobile environment because most apps have a fairly short shelf life and are used only a few times by the user — resulting in low industry CPMs, with averages in the $0.50-$1.00 range.

After a year of testing and integration with top mobile developers, Pontiflex has addressed these challenges by bringing its unique, fully transparent, opt-in advertising model to the mobile medium. With Pontiflex AppLeads, ads from major brands and non-profits automatically appear inside the app. Interested consumers can sign up inside the app with no click-throughs or landing pages required. Advertisers benefit by connecting with people who want to hear from them; consumers like it because they can sign up to hear from brands they care about without interrupting their app experience; and developers benefit because they make more money than with other mobile ad programs.

Brisk Mobile, an industry-leading mobile application developer and early adopter of Pontiflex AppLeads used the platform to incorporate ads in its popular game, Medieval Lite (available on iPhone, Android and BlackBerry). Brisk Mobile serves signup ads from Pontiflex AppLeads at launch or during a non-disruptive pause in the game such as when the user opens the app for the first time or installs an update. Sign-up ads can also be served when the user has begun gameplay (i.e., between levels or at any point of transition). If the user prefers to bypass the ad sign-up process, they simply hit the “Skip” button.

“With Pontiflex AppLeads, we don’t have to choose between game play and revenue. Instead, we can monetize multiple offers from leading brands and increase revenue exponentially,” said Gary Toste, CEO of Brisk Mobile. “In fact, Pontiflex AppLeads has enabled us to earn CPMs in excess of $21 — twenty times higher than industry averages — while building a relevant database of app users for up-sell and cross-sell possibilities.”

Pontiflex AppLeads is powered by an industry-leading optimization technology based on a proven algorithm that automatically refreshes ads within the app with brands that will yield the maximum revenue possible. Using AppLeads’ intuitive interface and tracking/reporting capabilities, developers are given complete control over the ads that run within their apps and can turn campaigns on or off with a few clicks. App developers can run registration ads, banner ads and full-screen ads to make every download count, while simultaneously building a marketing database of consumer email addresses for ongoing engagement to up-sell and cross-sell apps.

“Pontiflex AppLeads makes mobile advertising a possibility for any app developer — you don’t have to have a million dollars to participate or wait several weeks to get up and running, just a few lines of code and you’re ready to go,” said Zephrin Lasker, Co-Founder and CEO of Pontiflex. “For brand marketers, Pontiflex AppLeads represents an extension of our product strategy, providing advertisers with a single platform to plan, buy and optimize their sign-up ad campaigns.”

About Pontiflex
Pontiflex is the industry’s leading e-mail and social acquisition platform. Pontiflex’s patent-pending technology makes advertising relevant by connecting people to the brands that matter to them. Pontiflex lets people sign up for ads on websites, social media apps and blogs and get deals and information from brands and organizations that they like. Advertisers only pay for sign-ups — the actual data from people who have chosen to hear from them. Be it moms who sign up for the Kimberly-Clark HUGGIES “Enjoy the Ride” Loyalty Program, pet lovers who sign up to help save animals with ASPCA, or shoppers who sign up to get fashion insider information from Tommy Hilfiger, millions of people use Pontiflex every day to receive the right ads from their favorite brands and organizations.

Pontiflex - Press Release